And Now For Some Good News...
|
 |
COFFEE NEWS is a weekly publication. It is distributed predominantly through restaurants and cafés in your local area. It is read by millions of people in 47 countries around the world. It has been proven that people absorb more advertising messages before or during eating as there is a need for mental input—food for thought—during this time period. COFFEE NEWS is designed to take full advantage of this fact.
COFFEE NEWS is upbeat and positive. It contains the week’s funniest and most unusual news stories from around the world, as well as jokes, trivia, amazing facts, horoscopes and more. It puts readers in a great mood! It’s fun, easy reading—no bad news here. |
|
It’s short and sweet. Taking 7-10 minutes to read, people will also enjoy reading COFFEE NEWS whilst waiting to see their doctor, their physiotherapist, their hairdresser or barber… and in fact anywhere there is a waiting area you could find COFFEE NEWS.
  Targeted. Your local businesses need local coverage. Prospective customers have time whilst waiting for their meal, their appointment or their pizza to read COFFEE NEWS, making it a great promotional tool for local businesses.
Business Opportunity. If you are interested in starting a great money-making, home-based business and have an interest in publishing, COFFEE NEWS has the franchising opportunity you are looking for. COFFEE NEWS franchises are still available in many areas throughout Australia. |
Who Reads COFFEE NEWS? |
 |
Surveys have shown that each COFFEE NEWS is read five to seven times in local restaurants. Patrons are welcome to take their copy of COFFEE NEWS with them, or it can be returned to the literature rack, a rack that is uniquely designed just for COFFEE NEWS. Every week a new issue is delivered to the rack.
The reason why COFFEE NEWS is so successful is because it is good for everybody and everything it touches.
In Winnipeg, Canada, where COFFEE NEWS originated, readers actually congregate in the restaurants it is delivered to when they expect the new issue to arrive. In fact, a third of all copies delivered are read and enjoyed within an hour of delivery.
|
|
COFFEE NEWS provides a light and entertaining paper that patrons pick up as they enter their favourite eating places. It provides a few minutes of light reading while the order is taken and prepared. Since most patrons can read COFFEE NEWS in about eight minutes, they have plenty of time to read all the advertisements as well.
COFFEE NEWS works! |
How COFFEE NEWS Began... |
|
COFFEE NEWS is the brainchild of Jean Daum, an expert in advertising and super-learning and subliminal techniques. It was this experience and six months of research that went into designing COFFEE NEWS as one of the most effective, yet affordable means of advertising ever produced. Previously a successful “maverick” newspaper publisher who reversed an 80% failure rate of new businesses into an incredible 80% success rate in her community, Ms Daum wasn’t satisfied with that. She went on to develop an advertising medium that was FAR LESS expensive for new advertisers, yet just as potent.
Ms Daum launched the first COFFEE NEWS in Winnipeg Canada in 1988. |
Back to Top
|
