by Jason Eisner BrandQuest

For many small businesses, branding is as mysterious as the meaning of life and makes BAS statements seem like a ‘walk in the park’.  Far too many small businesses fail at marketing because they fail to understand the importance of branding as an outcome of their marketing strategy. Branding is the ‘repeated and consistent’ messages that create awareness of your benefits, and lay the groundwork for a trusting relationship.

There are many misconceptions that SME’s don’t have the need, resources or ability to brand themselves. Let’s explore three of the most common branding myths and clear a path for a better understanding of how you can, and why you should effectively brand your company.