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What types of businesses have had good results in COFFEE NEWS?
All types of businesses can get good results in COFFEE NEWS, from Real Estate Agents to Mortgage Brokers, Pest Control businesses and Day Spas. Essentially any business that serves a local population can do well in COFFEE NEWS. If your customers live, work, dine and shop in an area we service, then a lot of them probably read COFFEE NEWS already.
What about my competition, can they also advertise in COFFEE NEWS?
NO! While ever you advertise in an edition of COFFEE NEWS, you’ll be the only business in your category... forever! Advertisers love this benefit. This effectively locks out your competition, so your name is kept 'front of mind' for your potential clients (ie it will be your name they look for and recognise when they need your services). It is very common for businesses to benefit so much from COFFEE NEWS advertising that they keep their exclusive ad category for many years—hence waiting lists have become the norm. Check to see if there is an opportunity to get in first for your type of business.
  Is there a contract or a minimum spend?
Advertising is like exercise, the longer you do it... the better your results will be. As with all successful marketing plans, the best results are achieved through a long term commitment. Coffee News advertising is recommended for a minimum period of at least one year to create your brand and presence in the market you are entering, and has been extensively researched and designed specifically to provide businesses with affordable long-term advertising that is required to build a brand and create visibility in the market place. We know that once a business establishes this credibility, they can move into the profitability stage. Coffee News provides you the vehicle to do exactly this.
We offer generous and easy payment plans to enable you to take up the longer term commitment to achieve the best results you can. We are aware some businesses have budget restraints, and we therefore offer alternative periods/price for 13 weeks plus 4 weeks notice and 26 weeks plus 4 weeks notice, but highly recommend the longer commitment. Please call us to discuss.
Can I change my advertisement or do I have to run the same one all the time?
You will get better results if you keep your advertisement message fresh, whilst maintaining the same "look", ie. your branding. We will work with you to create a variety of messages, and rotate these Ads weekly to keep your message vibrant. Seasonal offers are also great.
Can my advertisement appear on the front page?
Yes! In fact, your advertisement will start on the front page. Then, it will rotate so you benefit from being on all areas of COFFEE NEWS. This exposes your advertisement to more readership than if it stayed in one place every week. With COFFEE NEWS we can guarantee you'll either be on the front or the back, but never lost in the middle!
Where will my advertisement be seen?
Advertising in COFFEE NEWS is like letting us hand out your business card to thousands of loyal readers every week. Your advertisement will be seen in cafes, restaurants, takeaway shops, medical centres, shopping centres, bakeries, and other public locations—in fact anywhere that you will find people waiting. Advertising is all about creating a presence, and COFFEE NEWS provides a cost-effective method of getting your brand out there repeatedly to YOUR potential customers—those people that are local to YOUR business. With the unique design of COFFEE NEWS we can guarantee that your advertisement will receive high visibility each and every week. Full a full list of our distribution outlets, please use the links to the left.
Can you help me design my advertisement?
Absolutely! We pride ourselves on creating an advertisement specifically for your business. We have developed a high level of expertise in writing ads that work well in COFFEE NEWS.
What are your reader demographics?
Our reader demographics tend to mirror the demographics of people who live, work, shop and dine in the communities we service. However, through surveys done over the past 16 years, we have found some constants in our readers over the years. One constant is that our readers tend to be about 60% women. Another is that about 65% of our readers tend to be over 30. (These are approx. figures based on international averages.)
How big can my advertisement be? 
Another benefit of COFFEE NEWS is that all advertisements are the same size. Small advertisements are often obscured in other print media because advertisers with large budgets usually get better placement (therefore eliminating the “big potato, small potato” judgement/perception). With COFFEE NEWS we guarantee you will not be swamped and each ad has equal size and opportunity. Standard display advertising size is 50mm high x 75mm wide.
Do you offer discounts?
Yes! We pass on any costs savings for longer-term bookings with a 12-month and for advertising in multiple editions. Please contact Dave on 0416 041 557 or via the Contact Us page on this website for full details.
What form of payment do you accept?
We offer a variety of payment methods that include automatic debit from your bank account, Visa, Mastercard, Diners or Amex, with our payment plans offering weekly, fortnightly, or monthly payments. We give you the choice of what works best for your business cashflow. We really do make it as easy as possible for you.
What results have your other advertisers achieved?
Most of our advertisers are people who were readers first and then advertisers. They are living proof that COFFEE NEWS works—they picked up a copy, saw my "rent this space" ad and called me. Those with the best results have a long-term commitment to advertising (in any medium), thus they run their advertisement continuously to ensure they get the best result.
COFFEE NEWS was extensively researched and designed specifically to provide businesses affordable long-term advertising that is required to build a brand and create visibility in the market place. We know that once a business establishes this credibility, then they can move into the profitability stage. COFFEE NEWS provides you the avenue to do exactly this.
How much does it cost to advertise?
You can advertise in COFFEE NEWS for a fraction of the cost of other media! Prices start from just $4.85 per day. When you compare the cost of advertising in COFFEE NEWS to a similar sized advertisement in your local paper—which is surrounded by all your competitors - it makes sense to advertise in COFFEE NEWS and let your business stand alone.
How do I advertise in COFFEE NEWS?
It’s easy to advertise in COFFEE NEWS . The best way to get started is by calling us or contacting us using our online contact form. Click here.
Our process begins with a brief phone call so we can learn more about each other’s business. We’ll answer your questions about COFFEE NEWS. And you’ll tell us a little about your business or organisation. At the end of that short conversation when we both feel COFFEE NEWS will be useful for your business or organisation, we'll organise your booking.
After we have confirmed your start date, we then begin the process of creating your marketing concept and message. We continue this process to produce, publish and fine-tune your advertisement to help you get the results you want.
Important: Since we only allow one advertisment from each business category on an edition of COFFEE NEWS, many categories fill up quickly. If you are considering using COFFEE NEWS in the promotion of your business or organisation, please let us know as soon as possible so we can make sure your space is available.
Can I subscribe to COFFEE NEWS?
You cannot subscribe to COFFEE NEWS. It is a free, fun and entertaining weekly publication, available from local restaurants and cafes and wait areas. These outlets target prospective customers that are having fun (or waiting) and are very receptive to your advertising message.
How often do you publish and where do you distribute?
COFFEE NEWS is a weekly publication, distributed primarily through restaurants & cafés. The human mind is much more alert and actively seeking mental stimulation before and during a meal. Your advertisement is "devoured" while people wait to eat. COFFEE NEWS is upbeat and positive. It puts readers in a great mood! When their mood is favourable and they see your advertisement, they are much more likely to take an interest in your business offer. It’s fun, easy reading—no bad news here.
Plus the important fact, COFFEE NEWS is available and works for you seven days per week, 3 meals a day—365 days a year!
To see the locations where you can pick up a copy of COFFEE NEWS, visit the Outlets area of this website.
Why Advertise?
The Power & Logic
Precise Targeting
An Advertising Story
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