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Advertising is everywhere!

Businesses must be savvier than ever with how they present themselves and spend their advertising dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that, in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive.

The latest research indicates that we are exposed to over 3000 bits of information a day, and it takes a minimum of 7-9 (some research says it is now 20 times) before a person even starts to recognise you or your business, and imprint on their minds. 
 

Enter COFFEE NEWS.

This is the advantage of COFFEE NEWS – it gives Advertisers the opportunity to keep in the marketplace weekly for the long-term at an affordable price. So when the need arises in a customer, they remember your ad (and they can still find you).

COFFEE NEWS was extensively researched and designed specifically to provide businesses affordable long-term advertising that is required to build a brand and create visibility in the market place. We know that once a business establishes this credibility, then they can move into the profitability stage. Coffee News provides you the vehicle to do exactly this.

COFFEE NEWS was recently voted by Entrepreneur magazine as first in its category “Advertising Services—Publishing” for 2009 (for the fifth year in a row!).
 
Your local business NEEDS local coverage, and there is very little, if any, advertising media that allows you to target your advertising dollars so precisely and so effectively. COFFEE NEWS manages to reach the highest and most potent concentration of potential customers of ANY media—for a fraction of the cost!

This is why advertising sometimes doesn't 'appear' to work - advertisers can only afford short run promotions in expensive mediums, and why COFFEE NEWS is successful for businesses who think long term, as we provide affordable weekly advertising.

With long-term COFFEE NEWS advertising, you will be building your customer base of loyal full paying customers. Fantastic - these customers are the lifeblood of any business.

Let COFFEE NEWS increase your business exposure. 

  The Benefits...

• Exclusivity. Whilst ever you advertise in an edition of COFFEE NEWS, you'll be the only business in your category...forever! Advertisers love this benefit. This effectively locks out your competition, so your name is kept 'front of mind' for potential clients (ie, it will be your name they look for and recognise when they need your services). It is very common for businesses to benefit so much from COFFEE NEWS advertising that they keep their exclusive ad category for many years - hence waiting lists have become the norm. Check to see if you have the opportunity to get in first for your type of business.
  
• The cost. It’s affordable! Advertisements are substantially less expensive than other print media so the small business owner can afford a regular long-term business presence in their local marketplace -which is necessary to establish buying patterns. When you compare the cost of advertising in other publications (where you are surrounded by your competitors), it makes sense to advertise in COFFEE NEWS and stand alone!
  
• Weekly Publication, distributed through restaurants & cafés. The human mind is much more alert and actively seeking mental stimulation before and during a meal. Your advertisement is "devoured" while people wait to eat. COFFEE NEWS is the brainchild of Jean Daum, a prestigious marketing expert in advertising and marketing techniques and super-learning and subliminal techniques - many of which she designed, researched and used to make COFFEE NEWS one of the most potent, yet most affordable sources of advertising ever producted. Plus most importantly, COFFEE NEWS is available and works for you seven days per week, 3 meals a day - 365 days a year!
  
• COFFEE NEWS is upbeat and positive. It contains the week’s funniest and most unusual news stories from around the world as well as jokes, trivia, amazing facts, horoscopes and more. It puts readers in a great mood! When their mood is favourable and they see your advertisement, they are much more likely to take an interest in your business offer. It’s fun, easy reading—no bad news here.
  
• It’s short and sweet. Taking 7-10 minutes to read, people will also enjoy reading COFFEE NEWS while waiting to see their doctor, their physiotherapist, their hairdresser or barber… and in fact, anywhere there is a waiting area you could find COFFEE NEWS.
  
• Targeted. Your local business needs local coverage. Prospective customers have time while waiting for their meal, their appointment or their pizza to read COFFEE NEWS, making it a great promotional tool for your local business.
  
• Continuous and repetitive exposure. COFFEE NEWS provides the inexpensive repetition of advertisements needed to establish buying patterns—weekly exposure with additional exposure through second and more readings. With its weekly distribution on a Monday, patrons begin to look forward to each new edition. The effectiveness of an ad is increased exponentially with repetitive advertising.
  
• COFFEE NEWS advertising boosts the results of any other advertising you do - keeping your customers "warm to hot to buy" week by week. When you use COFFEE NEWS as the foundation for your business exposure, your newspaper ads and other promotions, rather than just warming, puts them over the edge. For example, if you are a medium sized advertiser using a newspaper ad, as you have already warmed up your potential customers through COFFEE NEWS, your 'newspaper ad' generates a far better response! COFFEE NEWS and your other promotions are a powerful team.
  
• Equal advertisement size & rotation. Advertisements complement each other creating impact and reducing the “big potato, small potato” type of judgement. Small advertisements are often obscured in other print media because advertisers with large budgets usually get better placement, and with COFFEE NEWS' weekly rotation, each advertiser has its turn in the more favoured spots. Standard advertising size is 50mm high x 75mm wide.
  
• COFFEE NEWS supply is closely monitored. This ensures each location has an adequate supply of COFFEE NEWS for the entire week. Ads are working 24/7, consistently delivering your message and producing results.
  
• IT'S MORE THAN AN AD - you get so much more than all of this, you also get us! We are working for you 52 weeks of the year!

How Often and For How Long?

Most businesses go in for a year, because even the inexpensive weekly reminder in a slow season increases your slow season sales, but more importantly skyrockets the high season sales since you haven't lost touch with your customers between seasons. Having already cultivated your presence (and locked out your competitors at the same time), you are the first to come to mind ('top of mind') when high season takes place. The "Johnny-come-lately" seasonal advertiser can't even begin to compete with someone that's proven reliability (every week in COFFEE NEWS) to his prime customers while his competitors were asleep - laying low to 'save money' in the slow season.

The Power & Logic
Precise Targeting
An Advertising Story
FAQ's

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