The Specialty Coffee Association is set to host the World Coffee Championships in Geneva, Switzerland, from June 26-28, 2025. This premier event will bring together over 100 elite competitors from around the world to vie for global titles in four prestigious international coffee competitions. In addition to the championships, the event will also feature the Coffee Design Awards and Best New Product Awards, showcasing innovation and design in the specialty coffee industry.
The World Latte Art Championship will test baristas’ creativity and precision as they create visually stunning designs using milk and espresso. Competitors will be judged on symmetry, contrast, and originality, culminating in the crowning of the World Latte Art Champion.
The World Coffee in Good Spirits Championship celebrates the fusion of coffee and mixology, with competitors crafting inventive coffee-based cocktails. From traditional Irish Coffees to signature concoctions, the event promises a display of skill and creativity.
The World Cup Tasters Championship challenges competitors to showcase their speed, skill, and sensory accuracy in identifying coffee flavors. The top cuppers will progress through rounds, culminating in the crowning of the World Cup Tasters Champion.
The Cezve/Ibrik Championship honors the ancient tradition of coffee brewing using traditional pots. Competitors will showcase cultural flair and technical mastery in this historic method of coffee preparation.
The 2025 World Coffee Championships are made possible by top sponsors such as Rocket Espresso, Brita, and Thermoplan, whose support is crucial in ensuring the success of the event.
Attendees can also look forward to the Coffee Design Awards, recognizing outstanding design in branding, packaging, and physical spaces related to coffee. The Best New Product Awards will celebrate groundbreaking products shaping the future of specialty coffee, across various categories.
World of Coffee Geneva 2025 is Europe’s largest international specialty coffee trade show, attracting professionals from over 160 countries. With a lineup of over 450 exhibiting companies, the event offers a platform to showcase products, network with industry leaders, and access global buyers.
Event sponsors, including BWT water+more and Nestlé Professional, play a vital role in supporting the event. Registration for World of Coffee Geneva 2025 is now open, with exclusive discounts available for SCA members.
The Specialty Coffee Association, the largest global coffee trade association, is dedicated to fostering a global coffee community and driving specialty coffee as a thriving, equitable, and sustainable industry. Through research, standards, education, and events, the SCA aims to elevate coffee quality standards and connect the global coffee community.
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