Reborn Coffee, a specialty coffee retailer based in the United States, has recently inked a master licensing deal with Arjomand Group to expand its presence across the Middle East, Europe, and MENA regions. This agreement, valued at US$1.7 million, sets the stage for Arjomand Group to spearhead the establishment of Reborn Coffee-branded outlets in these key markets, aligning with the brand’s overarching global growth strategy.
Earlier this year, Reborn Coffee unveiled its ambitious plans for both domestic and international expansion, marking a significant milestone in its corporate journey. The company made headlines with its majority stake acquisition in South Korean bakery chain Bbang Ssaem Bakery, followed by a strategic partnership with Gaingan Humantech Co. to introduce three new Reborn Coffee locations in Bangkok, Thailand.
CEO of Reborn Coffee, Jay Kim, expressed enthusiasm about the collaboration with Arjomand Group, emphasizing the strategic significance of this partnership in propelling the brand towards its international aspirations. Kim highlighted the shared vision between the two entities in establishing a lifestyle-focused, premium coffee brand in new territories.
Farooq Arjomand, the founder of Arjomand Group, brings a wealth of experience to the table, having served in leadership roles within Reborn Global for several years. His involvement as Chairman of the Board at Reborn Coffee Inc. underscores the deep-rooted connections between the two organizations, paving the way for a synergistic expansion strategy.
As part of its foray into the Gulf region, Reborn Coffee is currently in the final stages of setting up a flagship drive-thru store at the Abu Dhabi Group’s headquarters. This strategic move is poised to enhance the brand’s visibility and accessibility, with plans to extend distribution to encompass 17 hotels in the region.
The collaboration between Reborn Coffee and Arjomand Group signifies a strategic evolution for both entities, leveraging each other’s strengths to drive growth and innovation in the competitive coffee market. With a blend of operational expertise and regional insights, the partnership is poised to unlock new opportunities and solidify Reborn Coffee’s position as a premium player in the global coffee landscape.
Looking ahead, the industry can anticipate a wave of transformative initiatives and market expansions as Reborn Coffee charts its course into uncharted territories, guided by a shared commitment to excellence and customer-centric values.
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