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Serene Yu: Australian Coffee Champion’s Journey to Success

Serene Yu, the Australian Coffee in Good Spirits 2024 Champion, has a rich history in the coffee industry. Her journey began 15 years ago at Bespoke Café in Hong Kong, where she honed her skills and developed a passion for specialty coffee. Under the mentorship of Lok, she delved into the world of filter coffee, exploring various origins and processing methods.

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After relocating to Australia post-university, Serene’s interest in roasting coffee blossomed. In 2022, she seized an opportunity to learn roasting skills from Bruno Maiolo, President of the Australian Specialty Coffee Association, during his recovery from shoulder surgery. This experience propelled her to establish her own roastery, Smay Coffee Roasters, in 2023.

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As a coffee roaster, Serene finds joy in crafting unique flavor profiles that resonate with coffee enthusiasts. Her approach to roasting involves creating a more developed roast, offering a balanced taste experience that differs from the prevalent trend of lighter roasting. Through experimentation and precision, she aims to deliver exceptional coffee that reflects her distinct palate.

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Driven by a thirst for knowledge and a desire to push boundaries, Serene decided to compete in the Coffee in Good Spirits competition. Inspired by Patrick Rolf’s journey from novice to professional, she recognized competitions as a platform for growth and networking. Despite lacking a bartending background, Serene embraced the challenge, leveraging her expertise in coffee to enhance her cocktail-making skills.

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Her dedication and perseverance paid off when she clinched the Australian championships, a moment of disbelief and elation for Serene. The win catapulted her onto the world stage, where she represented Australia at the World Coffee in Good Spirits Competition in Denmark. Amidst logistical challenges and intense preparation, Serene embraced the opportunity to learn from global experts and showcase her skills.

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Reflecting on her experience, Serene emphasized the importance of humility and knowledge-sharing within the coffee community. Grateful for the support she received, she acknowledged the valuable feedback that fueled her growth as a competitor. Despite the stress of competition, Serene remains open to future challenges, hinting at a potential return to the competition arena.

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As Serene Yu continues to make waves in the coffee industry, her journey serves as a testament to the power of passion and perseverance. With a commitment to excellence and a thirst for innovation, she embodies the spirit of Australian specialty coffee, inspiring fellow enthusiasts and aspiring professionals alike.

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