Gen Z has sparked a revolution in the coffee scene by embracing customised coffee orders as a trendy indulgence. The days of a simple black coffee are fading as younger consumers opt for colourful, flavoured concoctions. Research shows that 75% of 18-34-year-olds are spicing up their coffee with syrups, turning coffee outings into social experiences.
This shift in coffee culture signifies a move towards affordable indulgence among younger demographics. Coffee has transcended its functional role to become a treat that offers a social and sensory experience. From caramel swirl lattes to matcha green teas, customisation is reshaping the industry, with big chains like Dutch Bros and Starbucks adapting to meet consumer demands for variety and fairness.
Gen Z’s penchant for customisation has even left its mark on events like the Specialty Coffee Expo, where aesthetically pleasing, personalised cold brews take center stage. The rise of non-dairy options and the popularity of non-coffee beverages like matcha and chai reflect a departure from traditional coffee norms towards more diverse and inclusive offerings.
Young consumers’ desire for personalised drinks has led to a surge in the popularity of iced and cold beverages, even in colder seasons. Social media platforms like TikTok and Instagram play a significant role in popularising visually appealing and fun coffee trends, driving a shift towards more indulgent and global flavour profiles.
For Gen Z, coffee is not just a beverage; it’s a form of self-expression. The era of coffee purists shaming indulgent choices like pumpkin spice lattes is waning as young consumers embrace their unique preferences without fear of judgment. Customisation has become a gateway for individuals to break away from traditional coffee culture and create their coffee experiences.
The coffee industry is adapting to this demand for personalisation, with chains and roasters alike eliminating surcharges for customisations and introducing a wide range of flavours and options to cater to diverse tastes. Ready-to-drink coffee options and home brewing equipment are also evolving to offer consumers more ways to personalise their coffee experience.
While some may lament the departure from coffee tradition, the industry’s future is being shaped by Gen Z’s desire for creativity, inclusivity, and accessibility. The value proposition of coffee is shifting towards fun, variety, and individuality, challenging established norms and fostering a culture of unapologetic enjoyment.
As the coffee landscape continues to evolve, the industry must embrace this demand for personalisation to stay relevant and meet the expectations of a new generation of coffee drinkers. The future of coffee is colourful, customised, and full of possibilities for innovation and creativity.
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