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Conservation Efforts by Starbucks and Conservation International Empower Coffee Farmers in Central America

Coffee farmers like José Marcelino Estrada in Guatemala are facing the harsh realities of climate change as they grapple with unpredictable weather patterns and rising temperatures impacting their livelihoods. For generations, these farmers have relied on nature’s rhythms to cultivate coffee, but with climate change altering these patterns, their way of life is under threat.

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In response to these challenges, a project supported by Conservation International and Starbucks is providing hope for farmers in Guatemala, Mexico, and El Salvador. Through initiatives like the Starbucks 100 million trees program, which aims to combat coffee leaf rust and promote climate-resilient coffee varieties, farmers are receiving support to adapt to changing environmental conditions.

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Climate change poses a significant risk to coffee production globally, with projections indicating a potential 50% reduction in suitable coffee-growing areas by 2050. The vulnerability of coffee to climate change is a pressing issue, given its status as the most traded agricultural commodity in the world. In Central America alone, over 1.2 million people are directly employed in the coffee sector.

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Efforts to address these challenges include the distribution of climate-resilient coffee seedlings and the implementation of sustainable farming practices. These initiatives not only aim to protect coffee farms from the impacts of climate change but also contribute to forest conservation by preventing deforestation and promoting biodiversity.

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While the Starbucks program provides crucial support to farmers, the long-term sustainability of coffee farming relies on a holistic approach that combines traditional farming practices with modern innovations. Farmers like Danilo Jiménez in El Salvador are blending ancient techniques with new strategies to adapt to changing climatic conditions and ensure the resilience of their farms.

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By integrating old wisdom with scientific advancements, coffee farmers are striving to navigate the uncertainties posed by climate change and safeguard the future of their livelihoods. The synergy between traditional knowledge and cutting-edge technologies offers a promising path forward for the coffee industry in the face of evolving environmental challenges.

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As the global coffee landscape transforms in response to climate change, the resilience and adaptability of farmers will play a crucial role in shaping the future of coffee production. By embracing a harmonious blend of traditional practices and innovative solutions, coffee farmers are not only safeguarding their livelihoods but also preserving the rich ecosystems that sustain their crops.

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