In France, the café culture has deep roots, with a significant portion of consumers frequenting cafes, bars, and restaurants for coffee regularly. According to CGA by NielsenIQ’s recent France Consumer Pulse Report, there is a growing trend among brands and operators to capitalize on coffee consumption to boost sales and foot traffic.
The report reveals that a considerable percentage of French consumers enjoy coffee in the On Premise setting, with a notable increase in consumption during various dayparts compared to the previous year. Particularly, there has been a surge in coffee consumption during breakfast service, late-night hours, and mid-morning, indicating evolving consumer preferences.
Moreover, the data suggests a rising inclination towards late-night coffee consumption, presenting an opportunity for establishments to introduce innovative coffee-based beverages like liqueur coffees to cater to changing consumer tastes and preferences.
Consumer behavior analysis indicates that individuals opt for coffee in these venues primarily for relaxation, enjoyment, and socialization, shedding light on the experiential aspect associated with out-of-home coffee consumption.
French consumers are willing to spend an average of €3.12 on a cup of coffee, showcasing their readiness to invest in quality coffee experiences. This willingness to pay more for coffee compared to other markets presents a promising landscape for businesses to enhance their offerings and drive revenue.
Julien Veyron, Client Solutions Director at CGA by NielsenIQ, emphasizes the enduring appeal of coffee as a pleasurable experience for consumers. He highlights the importance for brands and establishments to leverage this appeal by creating immersive and engaging coffee experiences that resonate with discerning consumers.
CGA’s consumer research provides valuable insights into consumer behavior in France’s On Premise sector, aiding industry players in developing effective strategies to capture market share and drive growth. The availability of tailored research further enables businesses to delve into specific topics, categories, and consumer segments with a granular focus.
For those interested in delving deeper into the nuances of the French On Premise market, the latest France Consumer Pulse Report by CGA offers a comprehensive overview of consumer behavior and preferences, serving as a valuable resource for suppliers, manufacturers, and operators.
CGA’s Consumer Pulse Reports serve as a barometer for understanding consumer trends and behaviors within the On Premise channel, providing valuable insights into past behaviors and future visitation intentions of consumers in France.
To explore CGA’s suite of services in France and leverage its expertise to drive business growth, industry stakeholders can reach out to Julien Veyron at julien.veyron@nielseniq.com. By tapping into CGA’s wealth of data and insights, businesses can navigate the evolving landscape of the On Premise sector with confidence and agility.
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