The coffee industry experienced a whirlwind week with significant events shaping the market. The imposition of US tariffs triggered a global response, causing a drastic fall in Arabica prices and prompting importers and roasters to brace for increased costs. The uncertainty surrounding the tariffs led to market volatility, reminiscent of past financial crises.
However, a sudden change in policy saw the tariffs capped at 10% for 90 days, offering temporary relief to the industry. The unpredictable nature of these decisions has left stakeholders on edge, unsure of what the future holds. Despite the reduction, tariffs remain at historically high levels, necessitating vigilance and adaptability from all parties involved.
Amidst the tariff turmoil, the coffee community saw the announcement of updated rules for the 2025 World Barista Championship, introducing changes to enhance competition standards and judging consistency. Additionally, ICE added Vietnam as a deliverable origin for arabica futures, expanding supply options and trade dynamics.
Industry players voiced concerns over the impact of tariffs, with calls to exempt coffee to protect businesses and consumers. Brazilian exporters eyed opportunities amid shifting trade dynamics, while Voga Coffee faced challenges leading to operational halts and liquidation.
On the events front, the Specialty Coffee Expo announced a rebranding for 2026, reflecting the industry’s evolving landscape. Starbucks UK outlined plans for recovery following financial setbacks, emphasizing technological upgrades and menu enhancements to regain market share.
Meanwhile, COFFeEast celebrated its second edition, recognizing excellence in the coffee community through various awards. The Nordic Coffee Fest witnessed significant growth, underscoring the industry’s commitment to sustainability by recycling a substantial portion of event waste.
Notable launches included Lavazza’s innovative single-serve product and Victoria Arduino’s limited-edition espresso machine. Starbucks introduced low-sugar RTD coffee options, catering to consumer preferences for healthier beverages.
In trade and production news, Brazil aimed to lead robusta production following a study tour in Vietnam, while Trump’s tariff freeze provided temporary relief to major coffee-producing countries. Human Appeal supported Yemeni coffee producers, highlighting the industry’s social impact.
Research revealed promising results for alternative coffee products and identified color influences on consumer perceptions. Additionally, studies emphasized optimal brewing methods for stronger coffee and chemical similarities between coffee species.
Events and competitions continued to drive industry engagement, with various championships and exhibitions showcasing innovation and talent within the coffee community. Corporate partnerships and expansions signaled growth and adaptation to evolving market demands.
The week’s developments underscore the coffee industry’s resilience and adaptability in the face of challenges, highlighting the sector’s dynamic nature and ongoing commitment to quality, sustainability, and innovation.
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