Kopi Kenangan, the renowned Indonesian coffee chain, has made a strategic move by appointing Dheeraj Maini as the Head of Business Development for the Indian market. This decision marks a significant step in the company’s expansion plans, with the upcoming launch of its first store in India set to take place in New Delhi. Maini, a former executive at Subway, brings a wealth of experience to his new role and is expected to lead Kopi Kenangan’s growth efforts in the vast Indian market.
Maini’s primary responsibilities will include identifying new market opportunities and forging partnerships to strengthen Kopi Kenangan’s brand presence in India. The Indonesian coffee chain, founded in 2017, has rapidly expanded within Southeast Asia and now operates over 900 outlets across 60 cities. Kopi Kenangan, known internationally as Kenangan Coffee, has also established a presence in Malaysia, Singapore, and the Philippines, demonstrating its ambition to become a global player in the coffee industry.
India has emerged as a promising market for international coffee chains in recent years, attracting brands from various regions worldwide. Kopi Kenangan’s entry into the Indian market follows the footsteps of other international players like Tim Hortons from Canada, Pret A Manger from the UK, The Coffee Bean & Tea Leaf from the US, and Coffee Island from Greece. Notably, Malaysia’s Union Artisan Coffee made its debut in India in 2024, paving the way for other East Asian coffee chains to explore opportunities in the country.
With the growing demand for diverse coffee experiences, India has also witnessed the entry of bubble tea chains like CoCo Fresh Tea & Juice from Taiwan and Tealive from Malaysia, indicating a broader trend of international beverage brands diversifying their offerings in the Indian market. The arrival of Kopi Kenangan in India signifies the company’s confidence in the market’s potential and its commitment to offering unique coffee experiences to Indian consumers.
Maini’s track record in leading business development efforts for prominent brands like Subway, Burger King, and Chaayos positions him well to drive Kopi Kenangan’s expansion strategy in India. His expertise in building successful partnerships and expanding market reach will be instrumental in establishing the Indonesian coffee chain’s presence in the competitive Indian coffee market.
As Kopi Kenangan prepares to open its flagship store in New Delhi’s Pacific Mall shopping center, industry experts anticipate that the brand’s innovative coffee offerings and strategic marketing initiatives will resonate well with Indian consumers. The introduction of Kopi Kenangan in India reflects the global coffee industry’s dynamic nature, where international players are continually seeking new markets and opportunities for growth.
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