Milklab and Tones and I have joined forces to introduce the Milklab Coffee Shop Sets, a series of daytime music events happening at cafes nationwide. The concept draws inspiration from the trend of morning DJ sets with chilled house music in Los Angeles, catering to the preferences of the younger generation who enjoy a dose of good vibes with their coffee.
The initiative aims to replicate this trend in Australia, with the launch event featuring a performance by Tones and I at Cafe Project 281 in Melbourne. The collaboration between Milklab and the singer-songwriter signifies a shared commitment to authenticity and creating memorable experiences for coffee enthusiasts.
Tones and I expressed her excitement about partnering with Milklab, highlighting her enjoyment of their oat milk coffees during her travels and performances. Natalie Latimore, Milklab’s Marketing Manager, emphasized the brand’s evolution over the years in catering to the Australian coffee market, with a focus on quality and innovation.
As part of the Coffee Shop Sets, Milklab aims to showcase the evolving coffee culture in Australia by bringing together music and plant-based milk offerings. The collaboration with Tones and I sets the stage for future events featuring renowned artists and a variety of Milklab’s plant-based milk products.
While details about upcoming Coffee Shop Sets are yet to be revealed, the initiative is expected to resonate with coffee lovers and music enthusiasts alike. The series represents a new chapter in Australian collaborations, blending the worlds of music and coffee in a unique and engaging way.
For those interested in learning more about the Milklab Coffee Shop Sets and upcoming events, further information can be found on the Milklab website. Stay tuned for updates on future collaborations and performances that promise to elevate the coffee experience in Australia.
BeanScene Magazine, a leading publication in the Australian coffee industry, continues to highlight innovative initiatives like the Milklab Coffee Shop Sets that shape and enhance the coffee culture in the country. With a focus on industry news, trends, and developments, BeanScene remains a valuable resource for coffee professionals and enthusiasts alike.
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