Porsche Cars Australia has teamed up with ST. ALi, a renowned Australian coffee roaster, to introduce a unique coffee blend tailored exclusively for Porsche enthusiasts. The collaboration marks a significant milestone, offering a bespoke coffee creation that mirrors the excellence and precision synonymous with the Porsche brand. This exclusive Porsche x ST. ALi Coffee blend is a limited-edition small-batch roast, meticulously designed to embody the craftsmanship and performance that define Porsche’s legacy.
Featuring a blend of beans sourced from top coffee regions like Brazil and El Salvador, the Porsche x ST. ALi Coffee strikes a perfect balance between tradition and innovation. The result is a coffee blend that reflects the attention to detail and quality associated with Porsche’s engineering and design ethos, providing connoisseurs with a unique way to experience the brand.
Lachlan Ward, CEO of ST. ALi, highlighted the parallels between cars and coffee, emphasizing how both can elevate everyday experiences. The Porsche x ST. ALi Coffee blend is tailored for those who appreciate the finer aspects of life, offering a smooth mouthfeel, rich flavors, and a vibrant acidity for a truly exceptional coffee experience.
Each batch of Porsche x ST. ALi Coffee is meticulously crafted to meet Porsche’s exacting standards, ensuring that every cup embodies the brand’s commitment to craftsmanship and innovation. The collaboration between Porsche and ST. ALi aims to provide an exclusive sensory experience that extends beyond the road and into the realm of gourmet coffee.
The unique blend comprises three exceptional coffee varieties, including Paubrasil from Brazil, CarmoCoffee Peaberry from a Brazilian specialty exporter, and Finca Mauritania from El Salvador. These carefully selected beans combine to create a harmonious blend that captures the essence of luxury and sophistication, much like a Porsche vehicle.
Porsche x ST. ALi Coffee’s packaging draws inspiration from Porsche’s partnership with La Marzocco and the iconic 1973 Targa Florio victory, featuring the legendary 911 Carrera RSR in Martini Racing livery. Available exclusively through Porsche dealerships and the online store, this coffee blend offers enthusiasts and coffee aficionados a unique opportunity to indulge their senses.
ST. ALi’s CEO, Lachlan Ward, emphasized the collaborative nature of the project, highlighting how the blend brings a touch of hospitality to Porsche dealerships. Daniel Schmollinger, CEO and Managing Director of Porsche Cars Australia, expressed excitement about enhancing the in-dealership experience for customers, aligning with Porsche’s commitment to perfection and tailored experiences.
By combining the expertise of ST. ALi with Porsche’s legacy of excellence, the Porsche x ST. ALi Coffee blend represents a fusion of precision, craftsmanship, and luxury. This exclusive collaboration offers a unique way for Porsche enthusiasts to savor the brand’s essence beyond the realm of automotive engineering, delving into the world of gourmet coffee.