Singaporean startup Prefer has forged a partnership with The Coffee Ferm to introduce its innovative coffee alternatives to the Australian and New Zealand markets. The company’s bean-free products boast significantly lower emissions compared to traditional coffee, making them a sustainable and cost-effective choice for consumers.
Prefer’s unique ground “coffee” is crafted from fermented and roasted food byproducts like rice and soy, delivering a rich coffee flavor without the beans. Available in both roast and ground forms as well as ready-to-drink options, these offerings cater to diverse consumer preferences.
The collaboration with The Coffee Ferm signifies a strategic move to leverage Prefer’s flavor intellectual property for expanded manufacturing and distribution across Australia and New Zealand. This strategic partnership comes on the heels of Prefer securing AU$6.5 million in funding to launch new products, including soluble coffee and cocoa powders.
Co-Founder and CEO Jake Berber emphasizes the company’s commitment to making coffee and cocoa accessible to a wider audience while prioritizing environmental sustainability. Founded in Singapore in 2022 by Berber and Ding Jie Tan, Prefer has been at the forefront of transforming upcycled ingredients into climate-resilient alternatives, aligning with the growing demand for eco-friendly products in the food industry.
The global coffee industry continues to witness a surge in innovative offerings like Prefer’s bean-free coffee products, reflecting a shift towards sustainable and environmentally conscious consumption patterns. As consumers increasingly prioritize ethical and eco-friendly choices, brands like Prefer are well-positioned to cater to this evolving market demand.
With Prefer’s expansion into the Australian and New Zealand markets, consumers can now enjoy a guilt-free cup of coffee that not only offers a unique flavor profile but also contributes to reducing carbon footprints. This strategic partnership underscores the importance of collaborative efforts in driving sustainability initiatives within the food and beverage sector.
As the coffee landscape evolves to embrace alternative products that prioritize sustainability and affordability, brands like Prefer are paving the way for a more environmentally conscious future. By offering innovative solutions that cater to changing consumer preferences, Prefer is poised to make a significant impact in the coffee industry and beyond.
📰 Related Articles
- Louisa Coffee Expands Beyond Coffee Shops for Market Growth
- Growing Demand for Coffee Concentrates Challenges Soluble Coffee Market
- Zest Coffee Wins Australia’s Favorite Coffee at MICE 2025
- XtalPi & Kula Bio Partner to Revolutionize Arid Agriculture
- Xanadu and Mitsubishi Chemical Partner to Revolutionize Semiconductor Lithography