Shell has crowned Viktória Macaláková from Slovakia as the winner of its 2025 Global Barista Championship, held in Hamburg, Germany. This year’s competition saw 11 countries vying for the prestigious title.
The second annual Shell Café Barista Cup brought together talented baristas from Shell Café locations across Europe and the Americas. Competitors were rigorously judged on various criteria, including brand knowledge, customer service, coffee preparation skills, latte art, and the creation of a signature iced drink.
The participants in this competition were carefully selected through local Shell Café contests, ensuring that only the best baristas represented Shell’s commitment to excellence in coffee service. The event is an integral part of Shell’s training program for Service Champions, aimed at maintaining high-quality coffee standards using Rainforest Alliance certified blends.
David Bunch, Shell Group Executive Vice President for Mobility & Convenience, commended the winner, Viktória Macaláková, for her exceptional skills and dedication to customer satisfaction. He emphasized Shell Café’s role in enhancing the overall customer experience and providing top-notch coffee offerings.
Viktória Macaláková expressed her joy at winning the championship and highlighted the rewarding aspect of serving loyal customers at Shell Café. She emphasized the importance of customer recognition as a barometer of her success in delivering meaningful experiences through her craft.
Shell Mobility & Convenience caters to millions of customers daily across more than 80 countries through its vast network of branded sites. The Shell Café concept, introduced in 2021, has rapidly expanded to 38 markets globally, offering premium coffee and food options to discerning customers.
As the coffee industry continues to evolve, competitions like the Global Barista Championship play a crucial role in raising the standards of barista skills and promoting coffee culture worldwide. Such events not only showcase the talent within the industry but also drive innovation and excellence in coffee preparation.
With the growing demand for high-quality coffee experiences, companies like Shell are investing in training programs and competitions to ensure that their baristas are equipped to meet customer expectations. This focus on skill development and customer service is essential in a competitive market where coffee plays a significant role in enhancing the overall retail experience.
Looking ahead, the recognition of barista talent through events like the Global Barista Championship serves as a testament to the dedication and passion of individuals in the coffee industry. It underscores the importance of continuous learning and improvement to deliver exceptional coffee experiences to customers worldwide.
As coffee remains a cornerstone of convenience store offerings, competitions that celebrate barista expertise not only elevate the status of coffee within the industry but also drive customer engagement and loyalty. The 2025 Global Barista Championship winner, Viktória Macaláková, exemplifies the commitment to excellence that defines the future of coffee service in a dynamic and competitive market.
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