The Melbourne International Coffee Expo (MICE) is gearing up to deliver its most exciting event yet in March 2025. As the coffee industry’s premier gathering, MICE offers a unique blend of competition, business insights, and a strong sense of community. It serves as a platform for global coffee enthusiasts to come together, exchange knowledge, explore new brands, and enjoy a cup of coffee.
From 20 to 22 March, Melbourne Convention and Exhibition Centre will host MICE2025, promising attendees a jam-packed schedule of activities, including the debut of the Roasters Playground. Supported by industry giants like La Marzocco, Riverina Fresh, and Milklab, this new feature will showcase over 50 roasters offering a diverse range of coffee tasting experiences.
Barry Moore, Managing Director of La Marzocco Australia, anticipates an engaging showcase of Australia’s top roasters at MICE2025. The event aims to foster connections between roasters and businesses, highlighting the pivotal role of coffee in enhancing customer experiences and driving industry growth.
With an expected attendance of over 10,000 visitors, MICE2025 will also feature the Roasters Village, providing a platform for attendees to engage with renowned Australian roasters through a series of interactive events, barista demonstrations, and tasting sessions.
Education is a key focus at MICE2025, with an expanded Café Owners Education Series offering valuable insights on coffee pricing, staff management, menu development, and social media strategies. The event will also host the Global Coffee Report Breakfast Symposium, featuring international speakers sharing industry trends and best practices.
Abdullah Ramay, CEO of Pablo & Rusty’s Coffee Roasters, emphasizes the importance of knowledge-sharing in shaping the future of the coffee industry. He believes that MICE plays a vital role in uniting industry leaders, fostering innovation, and propelling the Australian coffee scene to new heights.
In addition to panel discussions, MICE2025 will introduce a Demo Stage, providing attendees with hands-on learning opportunities on various coffee techniques, catering to both enthusiasts and industry professionals alike.
For businesses seeking networking opportunities, MICE2025 offers the Melbourne Coffee Festival and Espresso Bar, a vibrant space for forging connections and collaborations. The event serves as a valuable platform for international exhibitors like MHW-3BOMBER to engage with industry stakeholders and showcase innovative coffee solutions.
Moreover, MICE2025 will celebrate industry excellence through the Product Innovation and Australia’s Favourite Coffee awards, along with the inaugural Coffee Industry Heroes honours. These awards recognize individuals who have made significant contributions to the coffee community, underscoring their dedication and positive impact on the industry.
Lauren Chartres, MICE Show Director, expresses excitement about honoring unsung heroes in the coffee industry and providing them with the recognition they deserve. The Coffee Industry Heroes awards will be presented at the Official MICE After-Party, offering attendees a chance to celebrate, network, and revel in the achievements of the industry’s finest.
As the coffee community eagerly anticipates MICE2025, the event promises a dynamic blend of innovation, education, networking, and celebration, making it a must-attend for coffee enthusiasts and industry professionals alike. Secure your tickets now for MICE2025 at the Melbourne Convention and Exhibition Centre for an unforgettable coffee experience.
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