Melbourne’s Zest Coffee emerged victorious as Australia’s Favourite Coffee at the Melbourne International Coffee Expo (MICE) 2025, clinching the title through a public vote. Competing against 40 other roasters at the prestigious event, Zest Coffee stood out as the top choice among attendees who participated in the voting process.
The Australia’s Favourite Coffee Award marked a significant milestone as the first consumer and café owner-judged competition in the country’s history. This unique approach provided a platform for coffee enthusiasts to experience the role of a judge, contributing to the vibrant coffee culture at MICE.
Rod Greenfield, CEO of Zest Coffee, expressed immense pride in the team’s achievement, attributing their success to the “Zest Way” philosophy of serving exceptional coffee with genuine hospitality. This recognition reaffirmed their commitment to not just roasting coffee but also supporting cafes in thriving through quality and customer experience.
Greenfield emphasized the value of hospitality, flavor, and culture in resonating with the public, underscoring the impact of their approach on customer loyalty and business success. The award served as a testament to the positive reception of Zest’s values and flavors, motivating them to continue sharing their passion for coffee with a broader audience.
As Zest Coffee basked in the honor of being named Australia’s Favourite Coffee, the recognition fueled their enthusiasm to further elevate the coffee experience and uphold their commitment to excellence. The award not only validated their efforts but also highlighted the enduring significance of hospitality and flavor in the coffee industry.
For those eager to learn more about the Melbourne International Coffee Expo, a visit to the official website offers insights into the premier event that celebrates coffee culture and innovation. With a focus on promoting, enhancing, and growing the coffee industry, MICE continues to be a key platform for industry players to showcase their expertise and connect with coffee enthusiasts worldwide.
BeanScene Magazine, a prominent advocate for the coffee industry in Australia, captures the latest developments and trends that shape the coffee landscape. From roasters and bean importers to café owners and industry stakeholders, BeanScene’s coverage resonates with a diverse audience seeking to stay informed and inspired by the evolving world of coffee.
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