Australia’s Jack Simpson emerged as the 2025 World Barista Champion after a series of impressive performances in the competition. This victory marked a significant milestone in Simpson’s career, following his second-place finish in 2024 and third-place finish in 2023.
The World Barista Championship took place at the HostMilano expo in Milan, Italy, where 50 national champions vied for the prestigious title over four days of intense competition and judging. The event, sanctioned by the Specialty Coffee Association, showcased the talents of baristas from around the globe.
Among the top finalists were Jack Simpson from Australia, Simon SunLei from China, Ben Put from Canada, Jason Loo from Malaysia, Hiroki Ito from Japan, and Christopher Sahyoun Hoff from Denmark. The competition was fierce, with each contestant bringing their unique flair and expertise to the stage.
Notably, Kay Cheon, the 2025 U.S. barista champion representing Dune Coffee, made it to the semifinal round and secured the eighth position. The complete rankings can be accessed on the official WBC website, along with videos of all the captivating routines performed during the championship.
With a background in Melbourne-based Axil Coffee, Jack Simpson’s win as the 25th World Barista Champion opens up new opportunities for him in the global coffee industry. The title not only solidifies his reputation but also paves the way for potential endorsement deals and career advancements on an international scale.
Looking ahead, the 2026 World Barista Championship is set to be held at the Specialty Coffee Association World of Coffee Panama trade show in Panama City. Scheduled for October 23–25, 2026, the event promises to bring together top baristas from around the world for another round of thrilling competition and camaraderie.
Competitions like the World Barista Championship not only showcase the skills and creativity of baristas but also serve as platforms for innovation and excellence in the coffee industry. These events play a crucial role in driving forward the standards of coffee preparation and presentation, inspiring professionals to push the boundaries of their craft.
As the coffee culture continues to evolve globally, such competitions serve as focal points for enthusiasts, professionals, and industry stakeholders to come together, exchange ideas, and celebrate the artistry and passion that define the world of specialty coffee.
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