From 12 to 14 May 2024, the Melbourne International Coffee Expo, known for its vibrant specialty coffee culture, will once again gather industry leaders from Australia and around the world. With over 11,000 attendees last year, MICE has solidified its position as a key event in the coffee industry, showcasing the latest innovations and trends.
Competitions are a highlight of MICE2024, featuring the second edition of Australia’s Richest Barista competition. This high-stakes event includes barista, latte art, and cup tasting rounds, with a total prize pool of AU $40,000. The competition aims to celebrate the creativity and expertise of coffee professionals, further elevating Australia’s reputation in the specialty coffee world.
Adding to the excitement, MICE2024 will introduce the inaugural Australia’s Favourite Coffee Awards, giving consumers and café owners a platform to voice their preferences. This inclusive competition allows roasters to showcase their best brews, with the audience selecting the ultimate winner. The event also includes the prestigious Product Innovation Awards, recognizing groundbreaking products in the coffee industry.
Aside from competitions, MICE2024 offers educational opportunities through the Café Owners Education Series and the GCR Down Under Leaders Symposium. These sessions delve into operational efficiency, marketing strategies, and global coffee industry challenges, providing valuable insights for roasters and café owners alike.
The trade show at MICE features a diverse range of exhibitors, including renowned brands and innovative companies from Australia and beyond. Roaster Alley, a popular segment, will spotlight local and international roasters such as The Bean Cartel, known for its quality-focused approach and diverse coffee offerings.
One of the key attractions at MICE2024 is the presence of leading cold brew brands like Toddy, showcasing their cutting-edge cold brew solutions. With a focus on quality and innovation, Toddy aims to inspire coffee professionals to explore new possibilities in cold brew, aligning with Melbourne’s reputation for excellence in coffee culture.
Julia Leach, President of Toddy, emphasizes the company’s commitment to supporting coffee professionals in crafting exceptional cold brew experiences. Toddy’s range of brewing equipment and sensory analysis tools aims to elevate the cold brew standard, offering attendees a glimpse into the future of cold brew innovation.
As MICE2024 approaches, coffee enthusiasts can look forward to engaging with a diverse array of exhibitors, from equipment manufacturers to specialty coffee associations. With a packed schedule of competitions, awards, educational sessions, and product showcases, MICE promises to be a dynamic platform for industry networking and inspiration.
For those attending MICE2024, the event presents an opportunity to immerse themselves in the latest trends, innovations, and conversations shaping the global coffee landscape. With Melbourne as the backdrop, renowned for its coffee culture, MICE is set to once again captivate and inspire coffee professionals and enthusiasts alike.
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